DESIGN. This is not Graphic Design. Other possibilities…
Other poster option to 'CHALLENGE THE PUBLIC MISCONCEPTION OF GRAPHIC DESIGN', and to 'RAISE AWARENESS AND CREATE A BETTER UNDERSTANDING OF GRAPHIC DESIGN'. This poster leads to a book detailing 'MY PROCESS' throughout this project. Any comments on which are effective or not are welcomed…
DESIGN. D&AD/V&A Bridge. Final concept
DESIGN A BRIDGE TO CONNECT TWO OF THE V&A'S LISTED BUILDINGS.
Concept: In transition.
The bridge is a space between spaces, with people using it being 'in transition'. The glass bridge mimics the environment surrounding it, so that from certain angles it appears not to exist. Once people walk through the bridge, parts of the glass becomes transparent so that people appear to be hovering. Essentially a fire escape, users of the bridge are reassured by being inside a 'void', and guided to a light at the end of the tunnel.
QUOTE. Craig Oldham. Graphic Designer
"Creativity is progress."
DESIGN. ISTD Collections. Finished catalogue
DEMONSTRATE THE NOTION OF IDENTITY THROUGH A COLLECTION OF RECEIPTS.
Receipts are interpreted typographically in an objective, rational way—set in blue on white pages. These spreads are the structure of the catalogue and show my routine.
The ongoing blue/red line running through represents my only constant - time.
Red represents an emotional, subjective response to the receipt, set on trace so as to be an integral overlay to the objective response, but also a separate entity in itself.